A trip to China reveals what an impact Dustin Johnson could have in Myrtle Beach Golf News. As the spokesperson for Myrtle Beach Golf Holiday, he is certainly making a splash in a country where he won the WGC-HSBC Champions in November 2013. The This week, the Grand Strand Golf Directors Association (GSGDA) held their March meeting, hosted on this occasion by the PGA Tour Superstore in North Myrtle Beach South Carolina where industry leaders welcomed Bill Golden, President of Myrtle Beach Golf Holiday. About 50 Golf Professionals and Golf Package Providers listened as Mr. Golden made several announcements, the first of which was Golf Holiday’s new website. When launched this website will focus on bringing attention to the golf courses individually and will incorporate a social media type review system. This received a round of applause.
Mr. Golden’s next announced that there would not be a title sponsor for the World Amateur Handicap Championship this year. He said that Golf Holiday would bring it in house but was quick to follow up saying that it was not because Golf Holiday’s couldn’t find a sponsor, but that it made more sense this way. He added that sponsorship dollars for 2014 far exceeded last year’s already primarily due to Chinese investment for the event. Last year, the interest and participation from Chinese golf industry experts and players was a success, that he attributed it to a major real estate investment by a participant of the event. Two recent real estate closings by Chinese investors have been Sea Trail Golf Resort and Colonial Charters.
Mr. Golden went on to discuss a 9 day trip he will soon be taking to China with Myrtle Beach Mayor John Rhodes. They will be talking with Golf leaders and international golf travel companies in two distinct areas about attracting Chinese golf tourists to the Myrtle Beach area and all it has to offer. Mr. Golden then said that on his last trip, he enjoyed seeing Dustin Johnson’s face “plastered all over China” representing Myrtle Beach golf. There was even a video shot last week while he was in town which is being translated for upload on their social media sites.
The final announcement definitely excited the crowd. The Golf Channel’s Big Break has selected a resort and course in Myrtle Beach for their show. Big Break Myrtle Beach will be at Barefoot resort and the host hotel selected is the Marina Inn. Two additional satellite courses, still to be determined, will also be selected as a filming and competition site. This news is huge for the Myrtle Beach Golf Community and will bring major exposure as well as major economic impact for this entire area and industry. This event, along with the Monday After the Masters event also at Barefoot Resort, puts Myrtle Beach on the TV map for celebrity golf where the courses and amenities are sure to steal the show. And if last year is any indication, Dustin Johnson will not only by in China talking Myrtle Beach Golf, but right here in the news as a participant in MAM.